Signature Edition campaign by SILVERCREST x Andre Agassi

Your winning kitchen lineup. Trusted by Andre Agassi.

From chopping and blending to cooking on the stove, the right tools make preparing everyday meals easier. SILVERCREST helps you get more done with less effort, so there’s more time to enjoy the food you make and the people around your table. This time, Andre Agassi shares the kitchen favourites he relies on in his own home.

Andre Agassi standing behind the Signature Edition high-performance blender, copper cookware, Damascus steel knives and oak wood chopping block arranged on a kitchen counter.

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The campaign
High-performance blender
Damascus steel knife set & oak wood chopping block
Copper cookware set
SILVERCREST x Andre Agassi

The Signature Edition in action

Andre Agassi puts the Signature Edition through its paces in his own kitchen. From chopping and slicing to simmering and blending, see the collection handle every step from prep to plate.

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Game, set, blend. The Signature Edition high-performance blender

How do you start your day like a champion? With a healthy smoothie made in the Signature Edition high-performance blender. Its powerful 1.400W motor and speeds of up to 40.000 RPM create a fine, smooth texture in no time. Six automatic programs make it easy to prepare a wide range of meals and drinks.

Smoother than ever

The Signature Edition high-performance blender handles everything from fresh smoothies to warm soups. Its powerful motor creates a fine, even texture in up to 75% less processing time. Six automatic programmes and intuitive controls make it straightforward to use.

The sharper way to prep. The Signature Edition Damascus steel kitchen knife set & oak wood chopping block

From mincing herbs to slicing freshly baked bread, the wide blade handles almost any ingredient with ease. Hand-finished from 67 layers of premium Damascus steel around a solid metal core, these kitchen knives stay sharp and deliver a clean cut without tearing or shredding. Paired with the solid oak wood chopping block, it gives every preparation a steady foundation. Together, they make the perfect match for everyday prep.

The perfect match for every cut

Bring home the Damascus steel kitchen set from Andre Agassi’s Signature Edition, including chef’s knives and Santoku knives. Together with the oak wood chopping block, they give you clean cuts and a steady base for everyday prep. Make this duo part of your kitchen.

“When I’m in the kitchen, always expect the unexpected. Winning means taking risks.”

Andre Agassi

The all-rounder for every dish. The Signature Edition cooper cookware set

From quick sauces to slow-simmered dishes, the Signature Edition copper cookware set is made for every kind of cooking. Its pots and pans heat quickly and evenly, right to the edge, for consistent results every time. Andre Agassi adds his own twist to everyday dishes and shows what the collection can do.

Built to take the heat

Make every meal count with the Signature Edition copper cookware set. It combines versatile pans and pots in different sizes, made from high-quality stainless steel for even cooking. Suitable for all stovetops, including induction, and the oven.

Take a look behind the scenes

Not every take goes to plan. That’s part of the process. See the real moments and unexpected turns that helped bring the campaign and Signature Edition to life.

A close-up of a steak in a frying pan on the hob, with gravy being poured over it using a spoon.

The making of the campaign

Andre Agassi uses the Damascus steel knives from the Signature Edition to cut a steak in his kitchen.

Between the takes with Andre Agassi

Andre Agassi: Sporting spirit meets cooking passion

Precision wins. Not just on the court, but on the countertop too. Andre Agassi brings the same focus and attention to detail to cooking that shaped his career as a tennis champion. Together with SILVERCREST, he shows how the right tools can make every step in the kitchen more exciting.

Get inspired by the Signature Edition

One collection, countless ways to cook. Chop, sear, simmer and blend as Andre Agassi brings the Signature Edition to life in his own kitchen. Take inspiration from his personal tips, add your own twist and try them at home.

Explore the Signature Edition